Brand Identity & Visual Systems
I develop visual identity systems that connect strategy, storytelling, and design clarity. My branding work spans new brand creation and full refreshes, from logo and color palette through typography, tone of voice, and multi-channel guidelines. Every system is built to be flexible enough for real-world use while staying recognizably on brand.
Featured Branding Projects
TBH Kids – Brand Identity Refresh
A full identity evolution including updated logo system, color palette, brand pillars, and tone of voice. I led the development of a modernized visual language that now extends across packaging, web, email, and social.
→ View full brand guide
Fairy Tales Hair Care – Visual Brand System
Expanded the brand identity to strengthen consistency across packaging, retail, Amazon, and digital content. Work included logo refinements, systemized color use, iconography, and cross-channel guidelines.
Myriad Genetics – Digital Visual Identity
Developed compliant, patient-friendly brand assets and visual systems for digital communication and HCP education. Ensured clarity and trust through color, typography, and visual hierarchy.
