Packaging Aesthetics
I lead packaging design that aligns brand identity, shelf impact, ingredient communication, and regulatory requirements. My work spans full product line redesigns, line extensions, seasonal packaging, and retail-ready formats. I focus on clarity, family structure, and modern design that performs across retail, e-commerce, and social.
Featured Packaging Projects
TBH Kids – Full Packaging Rebrand
Directed the redesign of all SKUs, establishing a bright, modern aesthetic with structured color coding, simplified communication, and stronger shelf presence. The system supports multiple categories including hair, body, and skincare.
Fairy Tales Hair Care – Line Architecture & Packaging System
Refined packaging for core product lines including Rosemary Repel®, Tangle Tamer®, and Curly-Q™. Work included hierarchy improvements, ingredient positioning, and visual clarity across sizes and sub-brands.
TBH Lip Balm – Packaging Refresh
Developed the full packaging look and feel for the TBH Lip Balm launch, including color strategy, tone of voice, and flavor differentiation. Created a fun, confidence-boosting visual style optimized for tween shoppers and strong impact across retail and e-commerce.
