Shopper Experience
I design retail displays, endcaps, shelf sets, and in-store visuals that strengthen brand presence and improve shoppability. My work spans national programs for Walmart, Ulta, Target, and grocery retailers.
Featured Retail Projects
Walmart – Back-to-School Bus Display
Designed a full display system deployed nationally, including header art, shelf messaging, ingredient badges, and in-store product staging.
Ulta – Hair Care Endcap Experience
Developed a bold endcap system integrating lifestyle imagery, shelf organization, and line architecture for increased visibility in a high-traffic beauty aisle.
Shelf Sets & Planograms – Fairy Tales & TBH
Created product layouts and shelf planograms to ensure logical flow, clarity, and recognition across multiple retail environments.
